I heard people said it is because Toyota does not want their product appear in a game that Promotes Illegal Street Racing .... Well but, isn't it will appear in the next Fast and Furious movie?
The lack of any Toyota vehicles in Need For Speed Heat or any other video game franchise is a bit disheartening, and a missed opportunity. Video games are one of the first places kids experience cars, and where affinities for certain makes and models begin.