Now, let me prefice this by saying all of this is just our opinions. I wholly agree with Phoenix.....it needs to be no more than 17K and that's pushing it. I would like to see it around 15K, even lower. Even though Toyota has a good reputation and sells vehicles on that, they are right now taking a huge hit on their recall. And, Toyota is smart enough not to price this car out of the market it is in. Remember we have yet to see it and it is tiny....the people in their commercials are small people too. Go get a tape measure and mark off the dimensions and wheelbase on your driveway, or better yet in your living room. In my opinion if it is 20K it will have a had time selling here.