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Toyota Opens Product Quality Field Offices to Bolster Image, Address Customer Concern

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Toyota has announced that it will open six new product quality field offices (PQFOs) in different regions in North America next month, as it continues to reclaim its long-standing reputation for building quality vehicles. Earlier this year, Toyota opened its first such field office in New York and is set to open a second one in July in San Francisco.

Additional facilities are earmarked to be located in Jacksonville, FL to study heating, ventilation and air conditioning issues; Houston, TX to focus on trucks and chassis components; and Denver, CO to examine high altitude performance and SUV models. In addition two Canadian centers will be opened, with one in Calgary and one in Toronto.

Located with Toyota Motor Sales offices, Toyota wants to use the new PQFOs to investigate consumer complaints, with trained engineers and technicians working with local dealers and reporting to Toyota HQ. Toyota also says that the data it obtains from these new centers will be used in future quality improvement.

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