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Why Domino's DXP delivery cars were anything but half-baked - Hagerty Media

In a recent tweet thread, one of the designers of the Domino's DXP delivery cars shared the fascinating backstory to the car's development.

www.hagerty.com

Nervous but resolute, the LM team turned its attention to existing subcompact vehicles. As de Peyer recalls, candidates included the Ford Fiesta, Scion iQ, Fiat 500, Nissan Cube, Honda Fit, Chevy Sonic, and the Chevy Spark. They went deep into research, building a large spreadsheet to account for qualities like fuel economy, warranties, operating costs, even going so far as to evaluate the dealer networks in and around the DXP’s targeted metropolitan areas on availability of maintenance support. For example: this whole project happened between 2012-2013, and because Fiat was relatively new to the U.S. market, the dealership network was extremely weak and therefore caused it to fall down the list.