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Automotive enthusiasts love their cars, but which cars are more loved than others?


Strategic Vision has released its Customer Love Index (CLI) for 2016, which measures the amount of love that buyers feel toward their new vehicle. To calculate CLI, Strategic Vision looks at five measurements: Total Quality Impact, Total Value Index, Vehicle Emotional Delivery, Overall Feelings and Advocacy. It compiles data from over 120 different aspects of the ownership experience on a scale that ranges from 1 (I Hate It) to 7 (I Love It) with 4 (Satisfactory) at the middle of the scale.


This year, Subaru and BMW went home with five Most Loved Vehicle Awards, tying for the most awarded to a single brand. Check out the most loved cars in their respective categories below.

Best Model – Tesla Model S


tesla-model-s

With a score of 652, the Tesla Model S ran away from the competition as the most loved car in America. It probably doesn’t come as a huge surprise considering Tesla owners are quite vocal about how great their cars are.

Micro Car – Smart Fortwo Coupe


smart-fortwo

In the Micro Car category, the Smart Fortwo Coupe takes home the win with a score of 388. To be fair, it doesn’t have a lot of competition.

Small Car – Honda Civic Coupe


honda-civic-coupe

The new Honda Civic coupe is capturing plenty of love from the media as well as its owners. With a score of 461, it’s the most loved small car in the U.S.

Small Multi-Function Car – Scion iM


scion-im

The Scion brand may no longer exist and the iM might have felt like a final attempt at reviving the brand, but its owners are in love with their car. Strategic Vision classifies the Scion iM as a small multi-function car with its five-door hatchback design. The iM scored 438.

Small Alternative Powertrain Car – Ford C-Max Energi


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Taking home the win in the Small Alternative Powertrain Car category is the Ford C-Max Energi with a score of 485.

Mid-Size Car – Subaru WRX


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For generations, Subaru WRX owners have loved their cars, helping create one of the most passionate communities in the automotive industry. It’s almost no surprise that the sports sedan is the most loved mid-size car with a score of 463.

Mid-Size Multi-Function Car – Subaru Outback


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It’s not just the WRX winning hearts over, as the Subaru Outback also took home the Mid-Size Multi-Function Car category with a score of 386.

Mid-Size Alternative Powertrain Car – Chevrolet Volt


chevrolet-volt

There’s not a whole lot of competitors in the segment just yet, but Mid-Size Alternative Powertrain Car owners love their Chevrolet Volt. The plug-in hybrid scored 428.

Full-Size Car – Dodge Charger


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This might be surprising to some, but the most loved Full-Size Car in the U.S. is the Dodge Charger, scoring 489 in this year’s index.

Near-Luxury Car – BMW 3 Series


bmw-3-series

There’s a reason the BMW 3 Series is one of the most successful luxury sedans of all time. Categorized as a Near-Luxury Car, the BMW 3 Series is most loved in its category with a score of 510.

Near-Luxury Alternative Powertrain Car – Lincoln MKZ Hybrid


lincoln-mkz

The Near-Luxury Alternative Powertrain Car segment is likely one of the smallest and for now, the Lincoln MKZ Hybrid is the one to beat thanks to a score of 511.

Luxury Car – Mercedes-Benz S-Class Sedan


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Mercedes-Benz’s flagship sedan garners plenty of awards throughout the year and this is just another one to add to its trophy case. With a score of 574, the S-Class sedan is the most loved Luxury Car in America.

Luxury Multi-Function Car – Volvo XC70


volvo-xc70

In the Luxury Multi-Function Car category, the Volvo XC70 is most loved with a score of 415.

Specialty Coupe – Dodge Challenger


dodge-challenger

The most loved Specialty Coupe in America is the Dodge Challenger, which might come as a surprise to some. But with a score of 567, it deserves the award.

Premium Coupe – Chevrolet Corvette


chevrolet-corvette

One of the least surprising cars on the list is the Chevrolet Corvette, taking home top honors in the Premium Coupe category with a score of 582.

Standard Convertible – Ford Mustang Convertible


ford-mustang-convertible

When it comes to Standard Convertibles, no car is more loved than the droptop Ford Mustang. The convertible sports car scored 517 in this year’s index.

Premium Convertible / Roadster – Audi A5 Cabriolet


audi-a5-cabriolet

Rounding off this year’s most loved car winners is the Audi A5 Cabriolet, scoring 516 and taking home the Premium Convertible/Roadster category.

Discuss this story on our Tesla Forum

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