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Scion Targets Older Buyers With New Ads, Because Youth Are BrokeWith the launch of Scion‘s new viral video ad campaign for the “High Voltage” Scion tC Release Series 7.0, the Toyota youth brand is hoping not just to sell cars, but to attract a more mature customer. While the TV spot and YouTube clips, which feature the Greek god Zeus, are aimed at being the [...] more
More Scion Targets Older Buyers With New Ads, Because Youth Are Broke on AutoGuide.com
