[scion_scion]

In this video they got the director for Scion to speak on the iQ and he answers some important questions buyers would be asking and what type of buyer the iQ is directed to.

No word on iQ release date, he just mentioned it will be available very shortly.

 

[Jay]

At about 1:18 he says 1 engine choice- 1 transmission choice- no options. "We're going to make it a very easy purchasing decision for our owners...."

How thoughtful.

So at one point this guy is yammerschoonering that their demographic is 25-40 years old and yet Scion wants to reach that demographic with one engine and transmission choice.