Unless this gets 40+ mpg, I don't know if gasoline prices will set the demand enough to dictate whether or not the MSRP is fair. While we don't have official figures, a lot of estimates are putting this car at being a mid- to high-30 mpg car, which is good but certainly not amazing.
Personally I was really considering one of these, but considering the fact that it's a bit more expensive than some other options targeting the same market while being within arm's reach of other cars that might be more practical while still being similarly frugal, I don't know if I'd buy one of these at this price. I'd rather just keep DDing my Evo.