Toyota's youth-oriented Scion brand is growing up, ever so slightly, refining its popular flagship tC model for 2011. Currently the tC boasts the youngest buyer in the industry with an average age of just 26 years old, and while Scion wants to maintain that core group of younger buyers, they're also looking to bring in some slightly older customers (including second-time buyers) with a long list of small but important improvements.
It's not the dramatic new sports car many had hoped for, with Scion instead opting for an evolutionary approach to the compact coupe. We'll admit that a more powerful rear-drive sports car would be fun, but there's little space in the market for such a model – especially at this price point. And with the tC already a major player in the compact coupe segment, Scion would be foolish to risk their share of this segment on a more expensive model in a smaller niche.
More: 2011 Scion tC Review: First Drive on AutoGuide.com