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Scion iA Announced as Brands First Sedan

Apr 01, 2015 - 12:52 PM - by

A brand dedicated to quirky niche models, Scion is now preparing to launch its first ever sedan.

The Toyota division is teasing the new four-door as well as a new compact hatchback, both of which will debut at the 2015 New York Auto Show.

The all-new iA will be the first sedan in Scions lineup and will be based on the Mazda 2 sedan. Scion will also pull the sheet off the iM, a hatchback thats based on the European Toyota Auris.

Scion is aiming both cars at young buyers with aggressive styling, although dont expect a hot hatch. Power for the iM is said to come from the same 1.8-liter 4-cylinder found in the Corolla, while the iA is expected to use the 1.5-liter four-cylinder SkyActiv engine found in the 2016 Mazda 2.

The iA will also be sold in Canada but badged as a Toyota Yaris Sedan.

Both the iA and iM will be revealed on March 31, 2015, the eve of the New York Auto
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2016 Scion iM Seeks to Lure Young Drivers

Apr 01, 2015 - 10:01 AM - by

The past six years havent been kind to Scion at all, but Toyota is hoping to turn things around for its youth-oriented brand starting with a car called the iM.

Its a new five-door hatchback based on the Toyota Auris, packaged with a 1.8-liter four-cylinder engine connected to either a six-speed manual transmission or a CVT. The powertrain generates 137 hp and an undisclosed measurement of torque that are sent to the front wheels. Models with the CVT also come with paddle shifters that can cycle through seven predefined ratios meant to mimic actual gears.

Scion hopes to attract young customers with the iM. Like the rest of its products, they offer one trim package to create a WYSIWYG approach to car sales. Just in case you didnt grow up on a steady diet of Internet junk food, thats an acronym for 'What You See Is What You Get.'

Anyway Scion packages it with a standard equipment list that includes 17-inch alloy wheels, dual-zone
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2016 Scion iA Zoom-Zooms Into Reality

Apr 01, 2015 - 9:43 AM - by

Theres a tiny new Scion headed to dealerships this year. Its called the iA and its the companys first-ever sedan.

But if youre thinking it looks an awful lot like another car, youre right because this is actually a re-badged Mazda2. Toyota formed an alliance with Mazda, giving Scion some sorely needed new product in order to market a re-badged version of their new sub-compact, which explains the oh-so-KODO body lines, tail lights and interior pieces.

It gets a 1.5-liter four-cylinder engine that sends 106 hp to the front wheels through either a six-speed manual or automatic transmission. According to the company, it should be capable of returning up to 33 MPG in city driving, 42 on the highway or 37 MPG on the whole.

Scions scheme hasnt changed; theyre all about selling a single trim to keep things simple and eliminate the need for its customers to haggle with the sales staff. Accordingly, the iA comes outfitted with a list of standard features that includes 16-inch alloy wheels, push-button ignition and a
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