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The Scion Brand is Dead

Feb 03, 2016 - 11:57 AM - by

Toyota has made it official: the Scion brand is dead.

Scion will now transition back into the Toyota brand, which means that the FR-S, iA sedan and iM 5-door hatchback will be badged as Toyotas beginning in August of 2016. Scions other vehicle, the tC coupe, will get one last release series special edition before it is discontinued in August of 2016.

Scion became its own brand in 2003 and was an attempt by Toyota to attract younger customers. The brand never really caught on, with slow sales, long product droughts and many reports claiming that average buyers were in their late 40s.

'This isnt a step backward for Scion; its a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network,' said Jim Lentz, founding vice president of Scion and now CEO, Toyota Motor North America. 'I was there when we established Scion and our goal was to make Toyota and our dealers stronger by
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2016 Detroit Auto Show Coverage

Jan 07, 2016 - 12:06 PM - by

The New Year is upon us and that means the 2016 Detroit Auto Show is right around the corner.

Each year, the North American International Auto Show plays host to numerous worldwide debuts, with last years show stunning the crowd with the new Ford GT, Shelby GT350R and production Acura NSX, to name a few. There will certainly be some surprises at the 2016 Detroit Auto Show, but here are AutoGuide.coms top 10 most anticipated debuts that have been confirmed to make a public appearance from January 11-24, 2016.
Read more about the 2016 Detroit Auto Show Coverage at
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Top 10 Most Anticipated Debuts of the 2015 LA Auto Show

Nov 16, 2015 - 9:05 PM - by

The 2015 L.A. Auto Show will host at least 50 vehicle debuts, many of which will be global premieres.

Theres a lot to be excited about if youre an automotive enthusiast or a car shopper. The AutoGuide team will be on hand to deliver full coverage of every major debut with articles, photos and our first look videos.

Weve also got a sneak peek at the biggest world premieres with our Top 10 list of the most anticipated debuts of the 2015 LA Auto Show.
See the completeTop 10 List and all of our LA Auto Show Coverage at
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